Over the last few years, smart applications, always-on communications and the ubiquity of networks has created an expectation from consumers that everything is personalised and relevant to their specific interests and needs.
Whether selling, buying, socializing or news people want access to information and services now. They want it to be convenient and delivered on whichever screen happens to be in their pockets or bags.
If an organisation cannot deliver personalised, relevant and targeted digital communications to their consumers when and how they want it, then they will be left behind!
Large organisations are able to engage data scientists who use expensive tools that process ‘Big data’ to find the current behavioural trends that are influencing buying trends. These trends are then used by marketers to create and target highly personalised messages to their consumer base.
The directors of CME Connect have provided these data analytics services to some of the biggest players in New Zealand.
CME Connect will come in, work with you, and build your in-house marketing capability and increase your marketing effectiveness.
We are primarily marketing people with a deep understanding of technology. This enables us to work with your marketing team to build your marketing infrastructure directly or in partnership with your IT team.
We are technology agnostic, we can work with your current systems or supply our own CME Marketing Suite which is preconfigured and ready to go from day one!
CME Connect provides the superior big data analytic services and capabilities used by the big guys and seamlessly integrates these with our automated marketing tools to provide an “engagement intelligence” solution that is accessible to any NZ organisation.
Contact us if you want to remain personal, relevant and want to unlock the value potential of each individual customer.